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Dive into a collection of past posts and rediscover timeless content.
The Beat: Father Figure

Jun 18, 2023

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5 min read

The Beat: Father Figure

Who's your preacher teacher? Here is one of mine...

Ian Truscott
Ian Truscott
The Beat: Educated Fools

Jun 11, 2023

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7 min read

The Beat: Educated Fools

5 things I've learned from 170 podcast episodes

Ian Truscott
Ian Truscott
The Beat: Make 'em Clap to This

Jun 4, 2023

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6 min read

The Beat: Make 'em Clap to This

Are your customers clapping to it?

Ian Truscott
Ian Truscott
The Beat: Why?

May 28, 2023

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5 min read

The Beat: Why?

Why, oh why, oh why?

Ian Truscott
Ian Truscott
The Beat: Computer Love

May 22, 2023

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5 min read

The Beat: Computer Love

Here comes auto-dialling for email

Ian Truscott
Ian Truscott
The Beat: No Shopping

May 14, 2023

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5 min read

The Beat: No Shopping

95% of your buyers are not in market

Ian Truscott
Ian Truscott
The Beat: Serve Chilled

May 7, 2023

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5 min read

The Beat: Serve Chilled

Come not to be served but to serve

Ian Truscott
Ian Truscott
The Beat: Maybe Tomorrow

Apr 30, 2023

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5 min read

The Beat: Maybe Tomorrow

It's May tomorrow, see what I did there?

Ian Truscott
Ian Truscott
The Beat: Replace a Replaceable Replacement with This

Apr 23, 2023

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4 min read

The Beat: Replace a Replaceable Replacement with This

A riff on AI and some marketing street knowledge

Ian Truscott
Ian Truscott
The Beat: Three is The Magic Number

Mar 20, 2023

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6 min read

The Beat: Three is The Magic Number

Obsessed with TLAs (Three Letter Acronyms)? This is for you...

Ian Truscott
Ian Truscott
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