The Beat by Rockstar CMO - Issue #2

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The Beat by Rockstar CMO
The Beat by Rockstar CMO - Issue #2
By Rockstar CMO • Issue #2 • View online
Hello!
I hope you’ve had a great week! As you may have noticed, this newsletter’s relaunch got off to a rather inauspicious start last week with a typo in the subject line. You know that thing when something is invisible until you hit publish, and as soon as it goes, you see it. OH SH*T!! Anyway, thanks if you opened it anyway. 
I’m still playing with what to share here in this newsletter transitions from the old style that just promoted our content to share more from the community. Let me know what you think and if you have suggestions on what to share with our Rockstar CMO community.
Our 50th podcast episode went live this week, our golden episode, and it’s a good one. No credit to me; I’m just the host! :-) But to the guests, Jeff Clark talks about Account-Based Marketing. Robert Rose asks if your content marketing strategy is just a vending machine, and I really enjoyed meeting Leor Franks, an experienced legal and professional services CMO. Listen here.
Below are some of the links we discussed in the show, a few things that caught our eye this week, some gems from our publication, and if you are looking for a new role, a couple of opportunities with Rockstar CMO David Howland.
Enjoy!
Ian Truscott
Editor, Rockstar CMO

The Golden Account-Based Favourability Journey to the Virtual Bar Episode
Content Strategy And Commander's Intent - TCA: The Content Advisory
The Marketing Book Podcast: "Stand-Out Marketing" by Stacey Danheiser
Into the Pool #8: The Crap Other Marketers on the Internet Tell Me to Do - Rockstar CMO
Looking for a new role?
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Rockstar CMO

A hit of marketing street knowledge, curated by @iantruscott | editor @RockstarCMO

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