Feb 22, 2021

The Beat by Rockstar CMO - Issue #2

By Rockstar CMO • Issue #2 • View online

Hello!

I hope you’ve had a great week! As you may have noticed, this newsletter’s relaunch got off to a rather inauspicious start last week with a typo in the subject line. You know that thing when something is invisible until you hit publish, and as soon as it goes, you see it. OH SH*T!! Anyway, thanks if you opened it anyway.

I’m still playing with what to share here in this newsletter transitions from the old style that just promoted our content to share more from the community. Let me know what you think and if you have suggestions on what to share with our Rockstar CMO community.

Our 50th podcast episode went live this week, our golden episode, and it’s a good one. No credit to me; I’m just the host! :-) But to the guests, Jeff Clark talks about Account-Based Marketing. Robert Rose asks if your content marketing strategy is just a vending machine, and I really enjoyed meeting Leor Franks, an experienced legal and professional services CMO. Listen here.

Below are some of the links we discussed in the show, a few things that caught our eye this week, some gems from our publication, and if you are looking for a new role, a couple of opportunities with Rockstar CMO David Howland.

Enjoy!

Ian Truscott

Editor, Rockstar CMO

@iantruscott/@rockstarcmo

The Golden Account-Based Favourability Journey to the Virtual Bar Episode

Rockstar CMO FM #50, our golden issue. Jeff Clark asks whether all that account-based marketing glitter is gold. Excellent interview with Leor Franks, is his Favoribility Journey the marketing Midas touch and Robert Rose gilds the show with a cocktail.

www.rockstarcmo.fm • Share

Content Strategy And Commander's Intent - TCA: The Content Advisory

Robert Rose discussed this on the podcast this week. Well worth a read, do you have The Commanders Intent? According to their most recent results, only 37% of those surveyed have their content strategy written down and Robert offers some advice.

contentadvisory.net • Share

The Marketing Book Podcast: "Stand-Out Marketing" by Stacey Danheiser

This is one of my favorite podcasts and this episode, discussing how to differentiate your marketing is just excellent, you will definitely be nodding along.

www.salesartillery.com • Share

Into the Pool #8: The Crap Other Marketers on the Internet Tell Me to Do - Rockstar CMO

This is one of my favorite things that we chucked into the Rockstar CMO Pool, from Amber Osborne who tires of some of the crap marketing advice that’s being hawked across the internet.

rockstarcmo.com • Share

Looking for a new role?

I’m going to try and share new roles that I see in my network, and Rockstar CMO, David Howland is hiring at Earnix in Boston, London, and Israel, click the link to take a look.

earnix.com • Share

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By Rockstar CMO

A hit of marketing street knowledge, curated by @iantruscott | editor @RockstarCMO

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